Given that Google Hire is yet to launch in the UK, industry insiders have been speculating about this new applicant tracking system (ATS). With the potential to become a permanent replacement for the long-serving Microsoft Office, Google Hire looks set to change the recruitment landscape for good.

However, there’s still trepidation surrounding the, as yet, untested platform, so we take a look what we know so far about the system and weigh up the pros and cons of implementing Google Hire into your business.

Pros

The data expert

We know that data is king and Google Hire certainly backs up this thinking. With Google already offering a variety of products that collect data about what people search for across the internet, Hire gives employers and recruitment businesses the chance to utilise this valuable data to better match companies to candidates.

Create your own hiring process
Hire allows you to build a unique hiring process for every single job, should you need to. For certain roles, you can add additional stages, whether that’s challenges to demonstrate skills or the ability for candidates to add presentations.

Your own Google-optimised career site
With most job searches beginning on Google, the company has released Google for Jobs, which brings job results into the Google search for the first time. WIth Hire, you get your own career site optimised for Google, which is a huge advantage for smaller businesses looking to improve the organic reach of their jobs.

Cons

Questions around privacy
One of Google Hire’s key selling points is that it uses candidate information from various sources, including LinkedIn. This has already raised questions over the potential privacy issues this brings for the European roll-out, especially in light of the GDPR. As yet, it’s unclear what employers will see when searching for new hires once Hire is launched in Europe.

Support

There’s still a question mark over the level of support Google is going to provide for its Hire tool. Given its integration with G-suite, giving employers and recruitment businesses the option to eliminate Microsoft Office completely, it’s imperative Google offers an instant support service in case businesses run into difficulty. Currently, gaining support from the tech giant can take days, which is commercially unacceptable.

New to the market

While we know Google is a data and advertising expert, it’s important to remember that this is the company’s first foray into the jobs market. There will certainly be learnings and improvements made as Google cuts its teeth, meaning employers who are interested in adopting Hire should consider trailing it for a portion of the business, rather than jumping straight in from day one. 

Find out more information about Google Hire and what it could mean for your business by downloading our FREE eBook Google for Jobs & Google Hire: How a tech giant is changing the face of recruitment today.

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